Fiets.be is one of the main suppliers of bycicle gear (B2C). With 12 stores spread out accross the country they are the nr. 1. Tom Boonen, one of belgium most succesful professional cyclist is their bike ambassador. It was our task at Hooked Visuals to create a concept in which Tom can be used in social media content. We created videography and photography, storytelling content that inspires others to go out there and enjoy the ride.