The word motena comes from the Japanese term ‘omotenashi’, used to describe the extraordinary customer service that comes from the Japanese culture. Motena Care does just that, focus on providing quality care to every single patient through human connection. Their challenge was that their digital presence was not showing their quality service. We created a set of videos and photographs that capture the people that make up Motena Care by focusing on the micro-moments of laughter, conversation and smiles to reflect what Motena Care truly are about.